I Consume Therefore I am
It is the very word that is spoken everyday, by everybody. Consume, consume, consume. We are surrounded by advertisement to tell us to buy more, eat more, drive more, watch more, wear more, more.. more... more... You even have to spend more to gain less, less weight, for example.
Why are we so futile against the barrage of advertisement?
There is a hole in our soul, whether you realize it or not. A hole that left us empty. When we are young, we run for our parents to fill that hole. It makes us safe, when we are near them. When we grow up, we begin to fill that hole from the society, to find something that makes us feel safe, and good. Here comes the moral standard. We feel good if we behave up to certain standard. We feel accepted. The modern world create more standard, beyond traditional ones. The traditional ones will include religion, attitude in society, and common decency. But now it is not enough.
The new standards are education, lifestyle: body-shape and facial, dietary, entertainment, etc. We feel not safe and not good if we are not educated. If we don't watch the same movie as others we feel left behind.
Marketing people simply manipulate our natural tendency. They make us to identify ourselves with our consumption. Consume more, you will be better. So we toil everyday just to consume more and more.
Unfortunately, no matter how much we consume, we cannot fill the hole in our soul, and it is even a better news for the marketing. It means, we are going to consume more and more, it will never be enough, until we realize that we are heading on the wrong direction.
Why are we so futile against the barrage of advertisement?
There is a hole in our soul, whether you realize it or not. A hole that left us empty. When we are young, we run for our parents to fill that hole. It makes us safe, when we are near them. When we grow up, we begin to fill that hole from the society, to find something that makes us feel safe, and good. Here comes the moral standard. We feel good if we behave up to certain standard. We feel accepted. The modern world create more standard, beyond traditional ones. The traditional ones will include religion, attitude in society, and common decency. But now it is not enough.
The new standards are education, lifestyle: body-shape and facial, dietary, entertainment, etc. We feel not safe and not good if we are not educated. If we don't watch the same movie as others we feel left behind.
Marketing people simply manipulate our natural tendency. They make us to identify ourselves with our consumption. Consume more, you will be better. So we toil everyday just to consume more and more.
Unfortunately, no matter how much we consume, we cannot fill the hole in our soul, and it is even a better news for the marketing. It means, we are going to consume more and more, it will never be enough, until we realize that we are heading on the wrong direction.
posted by Oni Suryaman at 11:40 am
2 Comments:
All I want is a little more than I'll ever get (quote from Ashleigh Brilliant)
i have the hole now in my heart but it's funny to rely on my mother who is already walking to the edge.
what should i do then?
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